PRIVACY POLICY


At Balticalm, we are dedicated to offering exceptional service to our website visitors, subscribers, and customers. Part of delivering this service includes the collection, use, and sharing of some personal information. Protecting that information is a top priority for us.

This Privacy Policy explains how www.balticalm.com (referred to as the “Site,” “we,” or “our”) collects, uses, and shares your personal information when you visit or make a purchase from the Site.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically gather certain details about your device, including information about your web browser, IP address, time zone, and cookies installed on your device. As you browse, we collect details about the individual pages or products you view, which websites or search terms referred you to the Site, and how you interact with the Site. This data is called “Device Information.”

We gather Device Information using the following technologies:

  • Cookies: Small data files placed on your device, often including a unique identifier. For more on cookies and how to disable them, visit allaboutcookies.org.
  • Log Files: These track actions on the Site, such as your IP address, browser type, Internet service provider, referring/exit pages, and time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files that capture details on how you browse the Site.

In addition, when you make a purchase or attempt to make one, we collect certain information from you, including your name, billing and shipping addresses, payment information (such as credit card numbers), email address, and phone number. This is called “Order Information.”

When we refer to “Personal Information” in this policy, it covers both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use the Order Information to:

  • Fulfill your orders, process payments, arrange shipping, and provide you with invoices or order confirmations.
  • Communicate with you.
  • Screen orders for potential risk or fraud.
  • Provide information or marketing materials about our products and services, in line with your preferences.

We use Device Information to:

  • Screen for potential fraud and security risks (especially IP addresses).
  • Improve and optimize our Site by analyzing customer behavior, engagement, and marketing campaign performance.

EMAIL MARKETING

With your consent, you may opt in to our email newsletter. We’ll send you updates about our products, services, promotions, and more. You can opt out at any time by using the “unsubscribe” link in any of our emails. Rest assured, we never share your email address with third parties.

SHARING YOUR PERSONAL INFORMATION

We may share your personal information with third parties to help us deliver services. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your personal information here.
  • We use Google Analytics to understand how customers interact with the Site. Learn more about how Google uses your information here and opt out here.

We may also share your personal data to comply with laws, respond to subpoenas or legal requests, or protect our rights.

GOOGLE & ADVERTISING TECHNOLOGIES

We use Google services such as Google Ads and Google Analytics to improve our website and market more effectively. These technologies may collect certain non-personal information, including the web address you’re visiting and your IP address.

Our website also utilizes advertising features like remarketing, custom affinity audiences, and demographic targeting to display ads to previous visitors. This may include showing you ads on Google’s Display Network or other third-party sites. For more details on Google’s personalized advertising and how to control the data they collect, visit Google’s Advertising Policies.

To manage your ad preferences or opt out, use the following links:

You can also manage your choices through the Digital Advertising Alliance.

SOCIAL MEDIA & THIRD-PARTY PLATFORMS

We also use third-party platforms like Facebook, Instagram, and Pinterest to improve our marketing efforts. Certain information (e.g., page views or interactions) is sent to these platforms using pixels or code snippets from our website, but no personally identifiable information is collected. Our advertising may appear on these platforms to users based on their interactions with our Site.

YOUR RIGHTS

If you are a European resident, you have the right to access, correct, update, or delete any personal information we hold about you. To exercise these rights, contact us at info@balticalm.com.

DATA RETENTION

We retain your Order Information for our records unless and until you request its deletion.

MINORS

The Site is not intended for individuals under the age of 16.